Don’t Get Blockbuster’d

Blockbuster didn’t fail because films got worse. It failed because customers changed how they got them, and Blockbuster clung to what felt safe.

Stores stayed busy right up until the moment they weren’t.

Most balance sheets do the same thing with cash. Spreadsheets make it look safe. Real life chips away at it month after month. The danger isn’t a dramatic blow-up; it’s the quiet drip of lost buying power while your competitors choose something better.

Here’s the simple upgrade: put a slice of Bitcoin on the balance sheet and treat it as long-term savings. Not a stunt, not “all in.” A decision you can explain in one sentence: a finite supply you can hold yourself.

Why this beats waiting

• Cash shrinks over time. Good for bills, bad for keeping value.
• Somebody else’s promise isn’t safety. Bonds, bank products, even gold in someone else’s vault all rely on third parties behaving.
• Bitcoin is different on purpose. Fixed supply (21 million), portable, liquid, and (crucially) self-custody.

“But what if the price moves?”

It will, and that’s normal. The way you handle it is with size and timeframe. Pick a small allocation you can ignore, buy on a schedule, and judge results year to year, not day to day. If swings make you nervous, the slice is too big; reduce it, don’t abandon the plan. 

Remember: volatility is the fee you pay to avoid the guaranteed melt of idle cash.

What changes on Monday?

Nothing dramatic. Operating cash stays in cash. You write down a number that matters, you stick to a boring schedule, and you store it properly with shared approvals. Then you get back to work.

The real risk

Blockbuster’s risk wasn’t trying streaming; it was not trying it soon enough. Your treasury is the same. The cost of waiting shows up as slightly thinner margins, slightly weaker cash tomorrow, and a competitor who moved first and never had to look back.

Blockbuster waited. You don’t have to!

Make the move while it’s boring, learn about Bitcoin and add it to the balance sheet, and you won’t just keep up; you’ll build a competitive advantage.

Come learn exactly why businesses in the UK are putting Bitcoin on the balance sheet at Bitcoin | A Competitive Advantage.